Cover Image

Larger ImageView Larger

California Vieja

Culture and Memory in a Modern American Place

Phoebe S. Kropp (Author)

Available worldwide

Paperback, 384 pages
ISBN: 9780520258044
August 2008
$30.95, £25.95
The characteristic look of Southern California, with its red-tiled roofs, stucco homes, and Spanish street names suggests an enduring fascination with the region’s Spanish-Mexican past. In this engaging study, Phoebe S. Kropp reveals that the origins of this aesthetic were not solely rooted in the Spanish colonial period, but arose in the early twentieth century, when Anglo residents recast the days of missions and ranchos as an idyllic golden age of pious padres, placid Indians, dashing caballeros and sultry senoritas. Four richly detailed case studies uncover the efforts of Anglo boosters and examine the responses of Mexican and Indian people in the construction of places that gave shape to this cultural memory: El Camino Real, a tourist highway following the old route of missionaries; San Diego’s world’s fair, the Panama-California Exposition; the architecturally- and racially-restricted suburban hamlet Rancho Santa Fe; and Olvera Street, an ersatz Mexican marketplace in the heart of Los Angeles. California Vieja is a compelling demonstration of how memory can be more than nostalgia. In Southern California, the Spanish past became a catalyst for the development of the region’s built environment and public culture, and a civic narrative that still serves to marginalize Mexican and Indian residents.
List of Illustrations
List of Tables

Part One: Locating the Past
1. Los Días Pasados: Tales from Nineteenth-Century California
2. The Road: El Camino Real and Mission Nostalgia
3. The Fair: Panama-California Exposition and Regional Ambitions

Part Two: Living with the Past
4. The Home: Rancho Santa Fe and Suburban Style
5. The Market: Olvera Street and Urban Space
6. Conclusion: The Trouble with Red-Tile Roofs

Phoebe S. Kropp is Assistant Professor of History at the University of Pennsylvania.
“Excellent and well-researched. . . . Enthralling.”—Folklore
“An important addition to the literature on memory and place in the US.”—Choice: Current Reviews For Academic Libraries
"This is a rich and learned volume that has a story to tell to those seeking to understand contemporary Southern California."—David Johnson, managing editor of the Pacific Historical Review

"Engagingly written and well researched, California Vieja is an intriguing, persuasive examination of the politics of memory and the built environment in southern California."—Vicki Ruiz, author of From Out of the Shadows: Mexican Women in Twentieth-Century America

Donald H. Pflueger Local History Award, Historical Society of Southern California

Join UC Press

Members receive 20-40% discounts on book purchases. Find out more