Every book we publish has a dedicated page on Amazon that features:
Creating an Amazon author page via Author Central is easy, free, and worth your time! All authors with a book on Amazon are eligible to join Author Central. Creating an author page will allow you to manage some of the content that readers will see on your book’s page. Another useful feature of Author Central is that it allows you to track sales on Amazon and locate buyers. Visit Amazon Author Central for tips on optimizing your book’s search results.
Your Amazon author page is also a good opportunity to tell readers a story about your work at length and build credibility for your platform. The goal of this page is to give readers a sense of who you are in a more personal and engaging way. An expanded bio also helps improve your searchability on Amazon, increasing the chances that readers will find you and your work.
Complete the checklist below to build a strong author page on Amazon:
Amazon allows you to upload up to 8 photos on your page. This is an opportunity to showcase your professional interests, your experience as an author, giving a presentation at a conference, etc. Be sure to prioritize more recent photos and photos that build on your platform. Readers like to get a sense of the author as a real person, and this is how you can show the different facets of your work in an accessible way.
Tell your story in a personal and intentional way. It should be written professionally but also showcase some of your personality. This bio can be written in third or first person, whichever feels most natural. The bio should not be too long but also not too short. Aim for three to four paragraphs.
Start with an intro to your expertise. In the first few sentences, pack in your most recent research, work, and major accomplishments, including where you currently teach and any other details relevant to building your credibility in relation to your book’s topic.
Be sure to include as many relevant keywords as possible. Think of keywords as the terms that would make up the word bank of your book and as phrases that readers would be using to search for your book. (For example, if one were to search on Amazon: “Books for millennial burnout”, this keyword string can translate to ‘”Her work engages with millennial burnout” in your bio.)
Use the next few paragraphs to touch on your background, previous books, big media hits, media/journals you have written for, where you have previously taught, noteworthy accomplishments, major awards you’ve won, or relevant affiliations. You don’t need to include all of these details, just ones that best illustrate your story and how you became an expert in this area.
Close with some personal details and include your website and relevant social media accounts. (i.e. She currently resides in Oakland, California with her partner and two dogs, Sally and James. She can be reached on Twitter @UCPress. Visit her website at ucpress.edu.)
Amazon allows you to upload up to 8 videos on your page. These can include video interviews, book signings, or presentations/talks you have given on your book’s topic. For previous authors, you can include videos that feature content on your previous books, but do try to keep this content as recent and relevant as possible. It’s good to balance both establishing your credibility in the now, but also featuring your professional journey.
This might include your email signature, blog posts, Facebook posts, Tweets, etc.
Getting Amazon reviews is an important part of marketing your book, especially if you're trying to reach a trade audience. While reviews cannot be posted ahead of your book’s pub date, you can still work to secure reviews beforehand, so that your reviewers post them as early as possible (ideally within a few weeks of your book’s launch).
Keep in mind that when searching for a book and skimming listings, customers are drawn to looking at how many stars and reviews a book has. For some, this is all they know about the book beyond the title and cover, so it builds credibility. Once a customer is on your book’s product page, the reviews are often what they look at directly after skimming the product description, so look at reviews as an opportunity to build on your product description.
Later on, it will pay to have reviews, as this increases searchability of your book, helps build your sales ranking, and can provide entryway into awards and promotional opportunities. Be sure to set a goal for how many reviews you want to get (20-30 reviews is a good place to start).
So how should you go about it? Here are some of our guidelines and tips:
If you’d like to share some tips with potential reviewers of what to include in their Amazon review, we recommend sharing the following suggestions:
Please see Amazon’s Customer Review Guidelines for more information.