"Respecting the intelligence and humanity of her audience, she centers this nonfiction narrative on the dynamic of spectacular women doing spectacular things for society as a whole."
"Throughout, she shares robust data blended with pop culture and accessible anecdotes about women, both famous and not, who have left the old system behind to thrive economically on their own while building opportunities for others."
"Don’t be misled by the title. Swiftynomics is not a book about a pop star. It is a book about women — the work we do, the value we create, and the ways economics has failed to account for any of it."
"Take a personal Eras tour with Swiftynomics and musically meander across the history of women in the economy, society, and family. Being a Swiftie has never been more meaningful."—Claudia Goldin, Harvard University, and Nobel Prize–winning author of Career and Family: Women's Century-Long Journey toward Equity
"Swiftynomics is the rallying cry we didn't know we needed. It's smart, fun, and asks exactly the right question: What happens when women own their economic power? Misty Heggeness shows us that whether you're filling stadiums or juggling three jobs while caregiving, you're part of a revolution. This book will leave you feeling seen—and ready to shake things up."—Reshma Saujani, founder of Girls Who Code and Moms First, and author of Pay Up: The Future of Women and Work (and Why It's Different Than You Think)
"No one understands the Swift Effect quite like Misty Heggeness. With sharp analytical insight, she weaves together data and cultural lore to show how Taylor Swift and her contemporaries are rewriting the rules of the economy. Swiftynomics is a playbook for the rule breakers, the storytellers, and the dreamers determined to change the end game.” —Cody Broadway, NBC Universal executive producer of The Swift Effect
"This upbeat and irreverent tribute to feminist economics shows what a can-do attitude can do: make big ideas sing."—Nancy Folbre, author of Making Care Work: Why Our Economy Should Put People First
"Reading Misty Heggeness is like talking to a smart, funny, deeply knowledgeable friend. She shows us how a path to an abundant, prosperous society runs through women: as producers, consumers, storytellers, entrepreneurs, professors, change artists, and moms. Our era is now!"—Anne-Marie Slaughter, Bert G. Kerstetter '66 University Professor Emerita of Politics and International Affairs, Princeton University
