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University of California Press

About the Book

Cosmetic surgery was once associated with a one-size-fits-all approach, modifying patients to conform to a single standard of beauty. As this surgery has become more accessible worldwide, changing beauty trends have led to a proliferation of beauty standards for members of different racial groups. Alka V. Menon enters the world of cosmetic surgeons, journeying from a sprawling convention center in Kyoto to boutique clinics in the multicultural countries of the United States and Malaysia. She shows how surgeons generate and apply knowledge using racial categories and how this process is affected by transnational clinical and economic exchanges. Surgeons not only measure and organize but also elaborate upon racial differences in a globalized field of medicine. Focusing on the role of cosmetic surgeons as gatekeepers and producers of desired appearances, Refashioning Race argues that cosmetic surgeons literally reshape race—both on patients' bodies and at the broader level of culture. 

About the Author

Alka V. Menon is Assistant Professor of Sociology at Yale University.
 

Table of Contents

Contents

List of Figures and Tables 
Acknowledgments 
Abbreviations

Introduction: From Standardization to
Customization—Race in Cosmetic Surgery 

PART I GLOBAL EXPERT DISCOURSE 

1. Standardizing Noses in Global Cosmetic Surgery 
2. Standardizing Techniques: Asian Cosmetic
Surgery and the Art and Science of Asian
Difference 

PART II DISCUSSING CLINICAL PRACTICE IN THE
U.S. AND MALAYSIA 

3. “Looking Right”: Crafting Natural Looks in
Cosmetic Surgery 
4. Race and Customization in the Market for
Cosmetic Surgery 
5. Customizing Bodies: Seeing Race on the Body 

Conclusion: The Art and Science of Racial
Difference in Global Cosmetic Surgery 

Methodological Appendix 
Notes 
Bibliography 
Index

Reviews

"Both fresh and realistic in its viewpoint, Refashioning Race finally reveals how race works in cosmetic surgery!"—So Yeon Leem, Assistant Professor, Dong-A University

"An excellent and innovative work that cuts across multiple levels of analysis. Alka Menon breaks new ground and revises assumptions regarding race and cosmetic surgery. Readers will be able to see race as a tool in the hands of surgeons."—Maxine Craig, author of Sorry I Don't Dance: Why Men Refuse to Move

Awards

  • Sociology of the Body and Embodiment Book Award 2024 2024, ASA Section on Body and Embodiment
  • Ludwik Fleck Prize Finalist 2024 2024, Society for the Social Studies of Science