The Map in the Machine

Digital technologies have changed how we shop work play and communicate reshaping our societies and economies. To understand digital capitalism we need to grasp how advances in geospatial technologies underpin the construction operation and refinement of markets for digital goods and services. In The Map in the Machine Luis F. Alvarez Leon examines these advances from MapQuest and Google Maps to the rise of IP geolocation ridesharing and a new Earth Observation satellite ecosystem. He develops a geographical theory of digital capitalism centered on the processes of location valuation and marketization to provide a new vantage point from which to better understand and intervene in the dominant techno-economic paradigm of our time. By centering the spatiality of digital capitalism Alvarez Leon shows how this system is the product not of seemingly intangible information clouds but rather of a vast array of technologies practices and infrastructures deeply rooted in place mediated by geography and open to contestation and change.

Luis F. Alvarez Leon is Assistant Professor of Geography at Dartmouth College. He researches the political economy of geospatial data, media, and technologies.

Contents

List of Illustrations and Table 
Acknowledgments 

1. Introduction 
2. Assembling the Base Map: From MapQuest to Google Street View 
3. Location, Geolocation, Allocation 
4. Eyes in the Sky and the Digital Planet 
5. People, Platforms, and Robots on the Move 
Conclusion: The Spatial Architecture of Digital Capitalism and the Power of Place

Notes 
Bibliography 
Index