Skip to main content
University of California Press

About the Book

What happens when a Silicon Valley model of work and innovation is transplanted onto an ordinary college campus?

In a difficult and daunting labor market for young, often debt-ridden college grads, entrepreneurship beckons as a way to be a heroic creator and disruptor while escaping the drudgery of vanilla jobs and the precarity of low-wage work.

Through immersive, compelling, and often humorous narratives and interviews, Victor Tan Chen and Jesse Goldstein explore the lives of students at a public university that has embraced the entrepreneurial spirit. They show how students adopt but also resist and challenge the mind-sets they are taught in entrepreneurship programs, holding on to hopes for more meaningful opportunities in a world that feels increasingly unwelcoming and unforgiving. The Entrepreneurial Trap is a parable for modern capitalism as encountered by an anxious new generation.

About the Author

Victor Tan Chen is Associate Professor of Sociology at Virginia Commonwealth University and author or editor of multiple books, including Handbook on Unemployment and Society and Cut Loose: Jobless and Hopeless in an Unfair Economy.

Jesse Goldstein is Associate Professor of Sociology at Virginia Commonwealth University and author of Planetary Improvement: Cleantech Entrepreneurship and the Contradictions of Green Capitalism.

Table of Contents

Contents

Acknowledgments

Introduction
1. The Entrepreneurial Surround
2. Failing Forward
3. Be Your Own Boss
4. Be Your Best Self
5. The Lonely Networker
6. The Theater of Entrepreneurship
7. Marginalizing Main Street
8. Making an Impact
Conclusion

Appendix: Research Methods
Notes
Index

Reviews

“A vibrant, excellently written, and sociologically rigorous book on student entrepreneurship uniquely informed by Victor Tan Chen and Jesse Goldstein’s interviews and experiences at a ‘non-elite’ university. There is no comparable publication in the field today.”—Martin Ruef, Jack and Pamela Egan Distinguished Professor of Entrepreneurship, Duke University

“As the American Dream appears increasingly out of reach for students, becoming an ‘entrepreneur’ is being promoted by universities as a savvy alternative to deteriorating options in the labor market. But is it? This deeply researched, insightful, and beautifully written book offers a powerful analysis of the bind faced by many students. An inspired choice for the classroom, it’s also a compelling example of the value of sociology. A ‘must-read,’ and a ‘should teach.’”—Juliet Schor, Professor of Sociology, Boston College

“Through respectful ethnographic engagement with student participants, Chen and Goldstein render a nuanced look at why college entrepreneurship programs can be so alluring and yet often so empty. You have to ask: Is this really the best way to prepare young people for today’s world?”—Julie Guthman, author of The Problem with Solutions: Why Silicon Valley Can’t Hack the Future of Food

“It would be easy to write a book criticizing entrepreneurialism as a shallow concept, reducing higher learning to mere profit making. Chen and Goldstein, however, offer something more profound. The Entrepreneurial Trap dwells in the incredible sadness of late capitalism, exploring its cost to our institutions, our students, and ourselves and demonstrating how good people struggle to survive in its wreckage.”—Isaac Kamola, Professor of Political Science, Trinity College