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University of California Press

About the Book

Frederick R. Lynch is a government professor at Claremont McKenna College and the author of Invisible Victims and The Diversity Machine.

About the Author

and America's Future

Table of Contents

"Lynch provides a fresh and comprehensive look at the potential for politically mobilizing the large Boomer generation. He successfully mixes anecdotes, scholarship, and statistics to present an entertaining and informative analysis of a timely topic. Anyone desiring to effect change in public policy will welcome this book."—William H. Frey, The Brookings Institution

“Fred Lynch has written a nuanced and marvelously comprehensive examination of the state of the Boomer Nation. This book offers an in-depth look at the economic challenges facing Boomers as well as a colorful account of how AARP has tried to rebrand itself to attract the generation that once celebrated the free spirit and hated the ‘establishment’.”—Neil Howe, co-author of The Graying of the Great Powers

"A timely and important study of one of the most powerful lobbying groups in America as it redefines its mission and its message to confront the generational challenges of the twenty-first century." —Steve Gillon, author of Boomer Nation and Resident Historian of the History Channel

"Fred Lynch's interpretation is an illuminating and much needed empirical corrective to the confusing and misleading cant that dominates so much of the debate. His scholarship deftly distinguishes between the organization's marketing to an aging society and the diverse realities of that population demographic." —Ted Marmor, author of Fads, Fallacies, and Foolishness in Medical Care Management and Policy and The Politics of Medicare



Reviews

“An engaging, insightful portrait of America’s retiring baby boomers and the way they are changing the politics of aging.”
Library Journal
“Well written, insightful, and on target, One Nation Under AARP is a fascinating analysis of where boomers are headed, the many challenges they face—and how AARP will potentially help them have a more secure future.”
Foreword
"Lynch provides a fresh and comprehensive look at the potential for politically mobilizing the large Boomer generation. He successfully mixes anecdotes, scholarship, and statistics to present an entertaining and informative analysis of a timely topic. Anyone desiring to effect change in public policy will welcome this book."—William H. Frey, The Brookings Institution

“Fred Lynch has written a nuanced and marvelously comprehensive examination of the state of the Boomer Nation. This book offers an in-depth look at the economic challenges facing Boomers as well as a colorful account of how AARP has tried to rebrand itself to attract the generation that once celebrated the free spirit and hated the ‘establishment’.”—Neil Howe, co-author of The Graying of the Great Powers

"A timely and important study of one of the most powerful lobbying groups in America as it redefines its mission and its message to confront the generational challenges of the twenty-first century." —Steve Gillon, author of Boomer Nation and Resident Historian of the History Channel

"Fred Lynch's interpretation is an illuminating and much needed empirical corrective to the confusing and misleading cant that dominates so much of the debate. His scholarship deftly distinguishes between the organization's marketing to an aging society and the diverse realities of that population demographic." —Ted Marmor, author of Fads, Fallacies, and Foolishness in Medical Care Management and Policy and The Politics of Medicare