Getting Started: Sample Communication

One of the most important things you can do to promote your book is to reach out to your personal and professional networks. Announcing your book to colleagues, friends, and family is an excellent way to kick off your efforts. If you’re not sure how to begin, consider using one of the templates below.

Sample book release announcement

[Book title]

[Your name]

[Publication date]

[URL on]

[URL on and/or]

I’m excited to let you know that my book is now available! Published by the University of California Press, it covers [author-added text about book content].

The University of California Press will extend a 30% discount to you when you purchase a copy on their site using [book discount code obtained from your marketing manager]. You can help me spread the news by sharing information about my new book with your networks; I hope you’ll consider tweeting the news or sharing a link.


[Your Name]

Sample email signature for your outbound emails

Just published:

[Book title]

[Title-specific URL]

Sample Facebook announcement to accompany a post of the book’s cover image.

You can download a thumbnail image from our website of your cover (resolution of 72 dpi). If you’d like a large image, click on “> View Larger” under your cover image. To download, right click (or control click on a Mac) on the cover image on your book’s UC Press page and save to your desktop. Use this file in your outreach or ask your marketing manager for a high-resolution image.

Start a conversation and post a link:

I am thrilled to announce that my book has been published by the University of California Press.

Sample Tweet Starters

Start a conversation:

I am thrilled my book is finally published! Learn about it here [URL]

I’ll be here to answer questions…

Introduce yourself:

My years of research on [topic] culminated in a book. Just published by @ucpress. [URL to book page]

Ask an interesting question:

Curious—what new books in [discipline] are you reading?

Announce an offer:

Preorder my book now and receive 20% off! Use [book discount code obtained from your marketing manager] at [URL].

URL shorteners:

As you communicate with your audience you’ll want to use a URL-shortening program to create simple links. We recommend Bitly.

Sample listserv announcement

I’m pleased to let you know that my new book [title] is now available. Published by the University of California Press, it covers [author-added text about book content].

Please let me know if you’d like more information or have any questions.


[Your Name]