Announcing to Associations and Listservs
Many academic societies and organizations maintain their own listservs and offer a good opportunity to reach your core audience. Research and join any relevant listservs so that you can share a book announcement once it’s available to order.
Getting Support From Your University
If you are at a university or other institution, find out what marketing resources they offer. Many universities and academic departments have communications or media relations staff and can conduct a written or video interview, send out a press release, or promote on social media. Ask if they have local media contacts they can reach out to. Your department may also be able to host a virtual or in-person book launch event for you.
Additionally, don’t forget to reach out to your past institutions. Alumni networks often have ways to feature new authors.
Leveraging Influencers and Personal Contacts
If you have media contacts, know a colleague who is involved with a relevant academic journal, or are friends with someone who is very well-known in their field, note them on your APQ form. These contacts may be helpful in providing blurbs for the book, publishing reviews, setting up interviews, or getting the word out to their social media following. Include them in your book announcements and ask for their help in getting the word out.
Assembling Your “Launch Group”
Most helpful for trade books, a launch group is made up of colleagues and friends who you can ask to purchase your book, write Amazon reviews, share your book on social media, and support you at any public events. While they might not all have connections within your field, they can help you increase the reach of your announcements and improve visibility on channels like Amazon.