Strategic Communication for Organizations is an introductory textbook that provides an understanding of the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types, including corporate, for-profit, non-profit, and government entities, across a variety of business sectors.
Grounded in organizational communication theory, this textbook:
- focuses on message design
- provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
- explores how theory and research can be synthesized to inform modern communication-based campaigns