“The promise of free gold is perhaps a fitting symbol for the gap between hype and reality in Uberland. A culture of shaky and insecure work in precarious times shapes the dynamics of driving for Uber, even though drivers do not individually perceive their employment as being precarious.”

— Alex Rosenblat in Uberland: How Algorithms are Rewriting the Rules of Work


Technology ethnographer Alex Rosenblat’s award-winning research shares how Uber drivers are trapped by having an “algorithm as a boss” and how Silicon Valley inspired this culture of precarious work.

Hear more from Alex at SXSW as she speaks on Uberland: Algorithms and the Future of Work on March 8, 3:30pm – 4:30pm, Austin Convention Center, Room, 10AB. And attend the book signing immediately after the talk at Level 3 Atrium Landing.