On Valentine’s Day, we spend our hard-earned money on chocolates, flowers, greeting cards, and rom-com videos— all because we believe true love will make our futures safe and secure.

Laurie Essig, author of Love, Inc.: Dating Apps, the Big White Wedding, and Chasing the Happily Neverafter, says, “When I interviewed young couples planning their wedding or even people looking for their one true love on Tinder, they talked about hope for a better future. The reason we care so much about romantic love is because romance as an ideology offers us hope in hopeless times.” 

Read more about Laurie’s thoughts in her New York Daily News op-ed. And read an excerpt from Love, Inc.

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