Googlization of EverythingRecently, Siva Vaidhyanathan, author of The Googlization of Everything (And Why We Should Worry), spoke to Spark, a weekly audio blog on technology and culture produced by the CBC. In the interview, Vaidhyanathan explores the reasons behind many peoples’ abiding love and enthusiasm for Google, cautioning that we should look critically at the trust we’ve placed in the company. Vaidhyanathan readily admits that Google is a great company that provides many useful services, but questions, Why isn’t simply being a good company enough for Google? Listen to the podcast to hear Vaidhyanathan’s take on these issues.

Then, wander over to The Strand to watch the five-part video of Vaidhyanathan’s talk at the famous New York bookstore. Among other trenchant points, he reminds us that we are not Google’s customers; we are its products. Watch Part 1 of the discussion below.