In the latest UC Press Podcast, Siva Vaidhyanathan, author of The Googlization of Everything (And Why We Should Worry), examines the way our culture has used and embraced Google, and explains the insidious effects of Googlization on the way we think. Vaidhyanathan, a professor of Media Studies and Law at the University of Virginia, takes a critical look at initiatives like Google Books and Google ads, spaces where Google’s preeminence may pose a threat to both democratic and free market values.
Google’s quest to fill the vacuum of public failures (in areas like digitizing information, for example) has left the public with hidden costs, Vaidhyanathan argues. A firm believer that “you don’t get something for nothing,” he considers the consequences of letting Google continue unabated in its mission to “organize the world’s information and make it universally accessible.”
Vaidhyanathan has a busy roster of events this Spring, including appearances at Harvard Bookstore, SXSW, the Library of Congress, and Elliott Bay Book Company. Check the “Events” tab on his book page to see if he’ll be traveling to your area. You can also keep up with him via Facebook, Twitter, and his website.