With hundreds of millions of active users, Facebook is a great way to connect with your audience. Below are tips for getting started.
If you don’t have a Facebook account, you can sign up for one in a few simple steps at Facebook.com. Visit the Facebook Help Center for advice on building your profile. Become a fan of the UC Press Facebook page so we can stay connected.
To increase your fan base, make your Facebook profile or page and posts as discoverable as possible. Be sure your profile contains well-known search terms for your field.
Include an invitation to follow on Facebook everywhere you can, including in your email autosignature, on blog posts, and on your website.
Prioritize posting on Wednesdays, Thursdays, and Fridays—Facebook’s best days for engagement. These days see considerably higher levels of interaction than other weekdays. On weekends, keep your content simple and light to encourage sharing. The ideal Facebook posting schedule is once or twice a day, not to exceed five posts in one day. Allow a minimum of three hours between posts.
Photos drive engagement on Facebook more than links, videos, or text-based updates. Research finds that photos account for 93 percent of the most engaging posts, get 53 percent more likes, 104 percent more comments, and 84 percent more click-throughs.
The recommended image size on Facebook is 504 × 504 pixels, but you can go as large as 800 × 800 pixels to show more detail in the image. Images may not include more than 20 percent text.
Posts that open with questions have 92 percent higher comment rates than posts that begin with statements. Write at least one question post per week. The top question words for engagement are should, would, what, which, and who. Closed questions starting with what or would perform 40 percent better than open questions. Invite your readers to participate in debate.
Up to 80 percent of posts are announcements about people’s own immediate experiences. Encourage your followers to share images and comments from meetings they have attended or books they have read
Keep most of your posts around 70 to 100 characters, with occasional longer posts.
Respond to comments within an hour, ideally, and no more than twenty-four hours later. If time is tight, a “Thanks!” will suffice when people comment. Acknowledge negative comments or complaints in public but always solve them in private.
Hashtags can boost Facebook engagement levels by as much as 20 percent. See our tips for using hashtags.
Worried about starting the conversation online? Try these templates.