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I Taste Red

The Science of Tasting Wine

Jamie Goode (Author)

Available in US and Territories, Canada

Hardcover, 224 pages
ISBN: 9780520292246
September 2016
$29.95, £22.95
I Taste Red is the first book of its kind to address and relate all the different sensory and psychological factors that shape our experience of tasting wine. Award-winning author Jamie Goode explores how our sensory system, psychology, philosophy, and flavor chemistry all play a central part in our perception and enjoyment of wine. He uses case studies, grounded in practice, to demonstrate his theory and to illuminate his conclusions about how language and sensory output help us construct our recognition and interpretation of flavor. He examines whether wine tasting as a skill is objective or subjective and the implications of this distinction for wine experts.

Delving deep into the science of wine but bringing in the influences of psychology, language, and philosophy, this book is a must-read for all lovers of wine.
Jamie Goode is the wine columnist for the UK national newspaper The Sunday Express, and he also writes for The World of Fine Wine, Wines and Vines, Wine Business International, Wine and Spirits, and Sommelier Journal. He is the author of The Science of Wine and owner of
"The scientific understanding of the joy we experience in a great glass of wine is still in its infancy. But by the end of his fascinating book, a reader may well see, smell, and taste the world with a completely different perspective." — 2016 Book of the Year—Wine & Spirits
"Exploring the science of taste through extensive research, Goode offers a unique, thought-provoking, and fresh perspective on tasting wine."—Booklist
"This entertaining and fast-moving book explores how and why things taste the way they do to us and how our senses communicate with one another to form our perceptions. Highly researched and multisourced, the book touches on the fascinating topics of synesthesia, "smell blindness," the language of wine and associative learning — the idea that you like rosé because you first tried it the night you met your husband on that European backpacking trip. No guarantees, but you'll probably be a better taster after reading this book."—Chicago Tribune
"For those who have ever sipped a glass of wine and been amazed by aromas and flavors like wet wool or roasted coffee (or if you’re simply baffled by such descriptions altogether), wine writer JamieGoode’s new book is a must-read on the topic."—Imbibe
"Jamie Goode does a bang-up job of explaining the science of how we taste wine and why we all taste it a bit differently that is written in an approachable style and illustrated with colorful graphics to help make the science easily understandable."—

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