Jan Tschichold
The New Typography
$65.00, £44.95 hardcover
9780520071469
Available Now
280 pages, 5-1/3 x 8-1/4 inches, 110 b/w illustrations, 38 three-color illustrations
November 1995, Available worldwide
November 1995, Available worldwide
Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects.
The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.
The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.
"If you're interested in design and typography, you should buy this book . . . it's still one of the best typographic how-to books we have."—Kathleen Tinkel, Adobe Magazine
"A comprehensive, practical handbook to guide the typographer. . . . The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles."—Paddy Cramsie, Times Literary Supplement
"The book is well worth reading today as it ever was. . . . Tschichold's lucid writing makes his words timeless. . . . Exceptionally well-written and informative. . . The New Typography could never be just a historical artifact, for Jan Tschichold is important to graphic designers not only because he produced original design, but also because he left a legacy of good, opinionated writing from which new generations can now benefit."—Photography Annual
"A book of impact and of beauty."—Journal of Communication
"The definitive treatise on book and graphic design in the machine age."—Translation Review
"A fascinating read."—Step-By-Step Graphics
"[A] serviceable and accurate translation. . . . An essential text for understanding contemporary trends in visual communication."—Choice
"The New Typography is a lucid, logical, impassioned, and challenging text."—Journal of Graphic Design
"As one of the most important statement of modern typographical design. This curious and fascinating work ranges through theories of social criticism, art history, architecture, and the emerging of importance of photography as it sets forth very definite guidelines regarding the design of printed materials. . . . Essential for libraries with an special interest in the graphic arts and worthwhile for all libraries collecting in the area of design, it should also have a place in all larger art history collections."—Library Journal
"A comprehensive, practical handbook to guide the typographer. . . . The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles."—Paddy Cramsie, Times Literary Supplement
"The book is well worth reading today as it ever was. . . . Tschichold's lucid writing makes his words timeless. . . . Exceptionally well-written and informative. . . The New Typography could never be just a historical artifact, for Jan Tschichold is important to graphic designers not only because he produced original design, but also because he left a legacy of good, opinionated writing from which new generations can now benefit."—Photography Annual
"A book of impact and of beauty."—Journal of Communication
"The definitive treatise on book and graphic design in the machine age."—Translation Review
"A fascinating read."—Step-By-Step Graphics
"[A] serviceable and accurate translation. . . . An essential text for understanding contemporary trends in visual communication."—Choice
"The New Typography is a lucid, logical, impassioned, and challenging text."—Journal of Graphic Design
"As one of the most important statement of modern typographical design. This curious and fascinating work ranges through theories of social criticism, art history, architecture, and the emerging of importance of photography as it sets forth very definite guidelines regarding the design of printed materials. . . . Essential for libraries with an special interest in the graphic arts and worthwhile for all libraries collecting in the area of design, it should also have a place in all larger art history collections."—Library Journal
"Probably the most important work on typography and graphic design in the twentieth century."—Carl Zahn, The Museum of Fine Arts, Boston
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