We are thrilled to be your publisher and look forward to collaborating with you to get the word out about your book. We have created the University of California Press Author Toolkit to help you understand how you can partner with us to promote your work.
In the age of social media and digital communication, you can be one of the best marketers for your book. You know your content. You know your audience. There is no publisher, marketer, or publicist in the world who can trump your ability to connect with your readers in a genuine and meaningful way.
On this site you can learn:
This site will help you make the best use of the following tools:
We are here to help you. Please contact your marketing manager if you have questions related to this site or the press’s promotional plans for your book.
The meteoric rise of online and social media marketing is a response to the new ways people locate and share information. Publishers are shifting their marketing strategies toward these new modes of communication. Scholarship has never been more discoverable than it is today.
Gone are the days of postcards and mailers, as email and social media campaigns offer the most efficient and effective way to reach prospective buyers. An email is an easy and direct means of letting people know about your new book. A blog post, Facebook entry, Tweet—these announcements have the power to reach a broad audience. Social media platforms, like Facebook and Twitter, have exploded over the past decade and are the new standard for keeping in touch with your networks, both professional and personal. Use these free tools to engage your colleagues, friends, and family.
UC Press will craft a promotion plan tailored to your book. We know that our marketing activities have the most impact when authors work in tandem with us to promote their book to their community and to their network of colleagues and friends.
The following list describes some of the efforts undertaken by the UC Press marketing team. Specifics will be outlined in the promotion plan you receive from your marketing manager.
The Press will
We hope you enjoy getting started and wish you great success in promoting your work.