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Millennial Monsters

Japanese Toys and the Global Imagination

Anne Allison (Author), Gary Cross (Foreword)

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From sushi and karaoke to martial arts and technoware, the currency of made-in-Japan cultural goods has skyrocketed in the global marketplace during the past decade. The globalization of Japanese “cool” is led by youth products: video games, manga (comic books), anime (animation), and cute characters that have fostered kid crazes from Hong Kong to Canada. Examining the crossover traffic between Japan and the United States, Millennial Monstersexplores the global popularity of Japanese youth goods today while it questions the make-up of the fantasies and the capitalistic conditions of the play involved. Arguing that part of the appeal of such dream worlds is the polymorphous perversity with which they scramble identity and character, the author traces the postindustrial milieux from which such fantasies have arisen in postwar Japan and been popularly received in the United States.
List of Illustrations

1. Enchanted Commodities
2. From Ashes to Cyborgs: The Era of Reconstruction (1945–1960)
3. Millennial Japan: Intimate Alienation and New Age Intimacies
4. Mighty Morphin Power Rangers: The First Crossover Superheroes
5. Fierce Flesh: Sexy Schoolgirls in the Action Fantasy of Sailor Moon
6. Tamagotchi: The Prosthetics of Presence
7. Pokémon: Getting Monsters and Communicating Capitalism
8. “Gotta Catch ’Em All”: The Pokémonization of America (and the World)

Anne Allison is Professor and Chair of Cultural Anthropology at Duke University, and author of Permitted and Prohibited Desires: Mothers, Comics, and Censorship in Japan (UC Press, 2000) and Nightwork: Sexuality, Pleasure, and Corporate Masculinity in a Tokyo Hostess Club (1994).

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