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Almost Hollywood, Nearly New Orleans

The Lure of the Local Film Economy

Vicki Mayer (Author)

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Paperback, 162 pages
ISBN: 9780520293816
February 2017
$34.95, £28.00
Other Formats Available:
A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit to learn more.

Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice pursued the goal of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
Vicki Mayer is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
"The book is a major work by a leading scholar bringing together history, ethnography, cultural geography, and labor studies—topics often marginalized or ignored in work on the creative economy."—Kate Oakley, Professor of Cultural Policy, University of Leeds

"What happens to the local communities taken in by the fantasy of Hollywood-led creative transformation? Mayer gives us a scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through her deep connection to New Orleans. This is a vital book."—Nitin Govil, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay, and coauthor of Global Hollywood and Global Hollywood 2

"Behind the glitz and the glamor of Hollywood South is a complicated debate over cold hard cash. Mayer guides readers through the numbers and arguments behind Louisiana's costly love affair with the film industry and raises important questions over whether the state's citizens are getting their money's worth."—Stephanie Grace, columnist, The New Orleans Advocate

"A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers."—Melissa Gregg, author of Work's Intimacy 

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