For the first time ever, conference exhibitors were invited to submit panel proposals for the 2018 College Art Association Annual Conference in Los Angeles.

The CAA Annual Conference is the largest gathering of professionals in the visual arts in the world, with over 300 panels and dozens of professional development workshops and events. The College Art Association encourages anyone who is interested in the arts, works in the arts, is looking for a job in the arts, or works in higher education to try to attend the conference.* The last time it was in Los Angeles was 2012. It’s not quite Halley’s Comet, but it’s not too far off either.

We are thrilled to have our session on the program for Friday morning, February 23rd—please plan your conference schedule so that you can join us!


CREATIVE ART BOOK PROMOTION AND HOW TO FIND AUDIENCES THAT MATTER

Friday, February 23rd

8:30AM–10:00AM

Room 511A

This moderator-led panel will bring together a variety of art world and publishing industry experts to discuss perspectives on promoting your book beyond the academy. Our team of panelists include:

Tyler Green is an historian and an award-winning critic who has produced and hosted The Modern Art Notes Podcast since 2011. The MAN Podcast is a weekly, hour-long interview program featuring artists, historians, authors, curators and conservators, that the BBC named one of the world’s top 25 cultural podcasts that would “blow your mind,” and “enrich your life”. His forthcoming book, Carleton Watkins: Making the West American, will be published by University of California Press in 2018.

Anastasia Aukeman is an art historian and curator who teaches at Parsons School of Design in New York City. Her book Welcome to Painterland: Bruce Conner and the Rat Bastard Protective Association was published in 2016 (UC Press), coinciding with the BRUCE CONNER retrospective at MoMA and SFMOMA. Anastasia curated related exhibitions at the Landing Gallery in Los Angeles and the Susan Inglett Gallery in New York City.

Maureen Winter is Associate Publisher at Getty Publications and directs the Sales and Marketing department. This role gives her practical insight into what resonates in the market and how authors can successfully work with their publishers. Prior to joining the Getty Maureen spent 12 years in sales, marketing & rights at the illustrated trade publisher, Black Dog & Leventhal.

Kate Koza is Associate Publisher of Bookforum and the Director of Strategic Communication for Artforum. In these roles, Kate establishes and manages partnerships with cultural organizations and literary venues, facilitating a wide variety of private and public events, and oversees advertising opportunities for trade, university, and art-book publishers. She curates content for Bookforum’s digital channels, guides long-term planning and strategy, and generally helps support an ecosystem of engaged arts and culture enthusiasts.

Aimée Goggins, Senior Marketing Manager at University of California Press will chair the panel, and topics will include how to pitch your work to non-specialists, partnering with your publisher to ensure your success, positioning yourself for interviews and speaking engagements, tips for connecting your work to contemporary culture and dialogue, how and when to think about the different audiences for your book, supporting a book release outside the traditional author talk, and the panelists will share their own relevant experiences and stories.

Come ready to learn, to share your ideas and questions, and to expand your views on art publishing today.

*Advance registration for the conference ends on February 7. Review the full schedule.

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