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Almost Hollywood, Nearly New Orleans

The Lure of the Local Film Economy

Vicki Mayer (Author)

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Paperback, 138 pages
ISBN: 9780520293816
March 2017
$34.95, £24.95
Other Formats Available:
At publication date, a free ebook version of this title will be available through Luminos, University of California Press’s Open Access publishing program. Visit to learn more.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers to become the number one location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans answers these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice pursued the mantle of a movie production capital. From the silent era to Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
Vicki Mayer is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.

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