This book boldly unsettles the idea of globalization as a recent phenomenon—and one driven solely by Western interests—by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.
“Prestholdt’s volume . . . challenges some key assumptions concerning issues of globality. . . . Domesticating the World comes at an important moment in the development of globalization studies, and is an important contribution to that literature.”—Jessica Lynn Achberger World History Bltn
“This is truly a remarkable and important book. It is extremely well written, includes some wonderful pictures and illustrations, and is very accessible and engaging for scholars and students.”—Dorothy L. Hodgson American Historical Review
“An unprecedentedly close look at East Africans as consumers and the effect of their consumption on the global economy of the nineteenth century.”—Erik Gilbert African Stds Review
“The breadth and methodological approach, along with the singularity of its content, make this book a highly necessary addition to the ever-growing body of scholarship on globalization.”—Journal Of World History
“This book deserves to be widely read and is an important counterpoint to narratives of globality.”—Kathleen Smythe Intl Journal Of African Historical Stds
“Fascinating detail.”—W. W. Reinhardt Choice
“ Ingeniously stands the study of globalization and trade on its head.”—Edward Alpers, Chair of Department of History, UCLA