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Window Shopping

Cinema and the Postmodern

Anne Friedberg (Author)

Available worldwide

Paperback, 287 pages
ISBN: 9780520089242
August 1994
$31.95, £21.95
Departing from those who define postmodernism in film merely as a visual style or set of narrative conventions, Anne Friedberg develops the first sustained account of the cinema's role in postmodern culture. She explores the ways in which nineteenth-century visual experiences—photography, urban strolling, panorama and diorama entertainments—anticipate contemporary pleasures provided by cinema, video, shopping malls, and emerging "virtual reality" technologies.

Comparing the visual practices of shopping, tourism, and film-viewing, Friedberg identifies the experience of "virtual" mobility through time and space as a key determinant of postmodern cultural identity. Evaluating the theories of Jameson, Lyotard, Baudrillard, and others, she adds critical insights about the role of gender and gender mobility in the configurations of consumer culture.

A strikingly original work, Window Shopping challenges many of the existing assumptions about what exactly postmodern is. This book marks the emergence of a compelling new voice in the study of contemporary culture.
Anne Friedberg i is the Professor and Chair of Critical Studies at the
University of Southern California School of Cinematic Arts.
"Friedberg's idea of the 'mobilized virtual gaze' may become the way we conceive of postmodern subjectivity. This book is in a class by itself."—Linda Hutcheon, author of The Politics of Postmodernism